About SAEL

STRAIGHT ARROW ENTERPRISES LTD (SAEL) was founded in year 2010 as a consultancy firm specializing in Project management, Quality Management systems, Environmental Impact assessments/Audits and Agro-processing and value addition. Over the years, the firm has undertaken many projects and accumulated skills, know-how and experiences in these areas. In 2013, we identified an unmet need in the Agro-processing and decided to diversify from consultancy to actual processing and value addition of foods. This is what saw the birth of SAEL- Foods division of Straight Arrow Enterprises.

Our Core Values

We pride ourselves in;


We are trustworthy.


We keep our word and deliver as promised.


We are competent.

Value Addition

We maximize on available resources without compromising quality.


Our Founder

Dr. Patrisio Njiru Njeru (PhD,MBA, MSc,BSc) CEO/MD.


  • Education / Training – Our CEO holds a PhD in Food Science from Kiel, Germany, MBA from Strathmore Business School, MSC from Egerton University and a Bachelors degree in Food Science where he graduated with a first class Honors.
  • Industry Experience – Over 17 Years experience in food processing from production supervisor to Production Manager
  • Consultancy –  Lead auditor HACCP, Food safety ISO 22000, occupation health and safety ISO 45001, Environmental health and safety ISO 14001.
  • Awards – He has won numerous awards including; The Top 40 Men Under 40 award (2015) being among the young entrepreneurs in Kenya under 40 years.
  • Currently – Lecturer, Department of Food Science & Technology, Technical University of Kenya
  • Rotarian, and the President Rotary Club of Kitengela Rotary year 2020/2021