About SAEL

STRAIGHT ARROW ENTERPRISES LTD (SAEL) was founded in year 2010 as a consultancy firm specializing in Project management, Quality Management systems, Environmental Impact assessments/Audits and Agro-processing and value addition. Over the years, the firm has undertaken many projects and accumulated skills, know-how and experiences in these areas. In 2013, we identified an unmet need in the Agro-processing and decided to diversify from consultancy to actual processing and value addition of foods. This is what saw the birth of SAEL- Foods division of Straight Arrow Enterprises.

Our Core Values

We pride ourselves in;

Honesty

We are trustworthy.

Efficiency

We keep our word and deliver as promised.

Professionalism

We are competent.

Value Addition

We maximize on available resources without compromising quality.

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Our Founder

Dr. Patrisio Njiru Njeru (PhD,MBA, MSc,BSc) CEO/MD.

 

  • Education / Training – Our CEO holds a PhD in Food Science from Kiel, Germany, MBA from Strathmore Business School, MSC from Egerton University and a Bachelors degree in Food Science where he graduated with a first class Honors.
  • Industry Experience – Over 17 Years experience in food processing from production supervisor to Production Manager
  • Consultancy –  Lead auditor HACCP, Food safety ISO 22000, occupation health and safety ISO 45001, Environmental health and safety ISO 14001.
  • Awards – He has won numerous awards including; The Top 40 Men Under 40 award (2015) being among the young entrepreneurs in Kenya under 40 years.
  • Currently – Lecturer, Department of Food Science & Technology, Technical University of Kenya
  • Rotarian, and the President Rotary Club of Kitengela Rotary year 2020/2021
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